Plan and develop pre-production materials (U3: P3, M2)

Learning Outcome 2 (U3): Be able to plan and develop pre-production materials for an original media product to a client brief (P3, M2)

Mood board

I have created this mood board which includes suitable artists, colours, magazines and venues for my genre. 

I used Skepta, Lil Pump and xxxtentacion as my artists because each of them have a very important part in the rap game. 

I used the main colours in my colour scheme which are grey, white, red and black.

I used three different magazines in my mood board. XXL Freshman, XXL and Flavour. I put these three in as they are the most famous rap magazines in both UK and USA. 

Colour palate

I chose these colours for the following reasons: 

White - Represents purity and I want to give rap music a positive stigma so using a brighter shade will help this. Furthermore white connotes cleanliness and angels, which further represents my genre positively.

Light grey - It is a very casual, neutral and emotionless colour. This suits the genre of rap as it can be an aggressive sort of music so this directly contradicts to the emotionless colour of grey.

Red - Has a very energetic and powerful vibe to it. It stands out from other colours so it will attract to the audience. As well as this, 

Dark grey - The colour grey can cause the mind and body to be unsettled. Although this is usually a negative, it can be positive in a rap magazine because

Black - Black represents darkness and absence. This can be used in my magazine occasionally rap music is a way to express escapism and the darkness in the black would be a good way to do this as it symbolises individuality.  Black can create a sense of dullness and fear and in rap this is significant as it can be seen as an aggressive genre.  

Linking back to the brief, it says it has to be for a vibrant music scene and all of the colours above have connotations with the genre of rap.

Font styles

Masthead - 

For the masthead I have chosen to use the font Pilot because it has a very eroded look which creates an urban atmosphere.

I chose to use a sans serif font as it is easier to read and for a masthead you would need it to be simple, modern and basic.

I have used two separate colours for the title 'NoLoRap' to split up the two parts to 'North London' and 'Rap'. I did this to create an understanding that NoLoRap isn't all one word and it does actually stand for something.

Strap line - 

For my strap line, I have chosen to use the font Finished Sympathy. This is because it is sans serif and has a very assertive connotation.
I think that the black box outlining of the text really shows that the text within is important and makes it look extremely dominant.
Furthermore, even though it is meant to be clear, which it is, it still has an urban look to it as the edges of the black box seems to be a bit distorted and this really suits the genre of rap.

Headlines -

For the headlines in my magazine, I will use the font Pride Thusly. For a headline you would want something big and bold to show the reader what the article is about. This font is very bold and is easily readable.
Even though the text is very clear to read, it still sticks to the genre of rap by having little bits come off of some of the letters to show an urban setting.

Body copy -

For the body copy of my magazine I will be using the font Geo Sans Light. This is because the body copy is the main article text and for this you would it to be easily readable and understandable. To make this as easy as possible, it should be thin with no complications, like the font Geo Sans Light. Furthermore, having a thin font allows more text to be on a page meaning there can be more information. 

Location Recce - 1

Location = Parliament hill, Hampstead Heath

Parliament Hill is the perfect location for the image of my double page spread as there is a spectacular view in the background and there is a large variety of colours that would work along side the image. Furthermore, it will help me meet the brief as Parliament Hill is in North London so it would make the readers understand that their is still a very good music scene in their area as it could be local to them. As well as this, it is a public park so there will be no issues with entering or taking photos of the area. 

Potential issues and how to get around them

. Risk of getting mugged - Travel in a group and that way decrease the chance of being targeted

. Hard to get to due to lack of transport - I will get driven there by either my parents or Uber

. Could be busy - Go at a less popular time or designate a section of the viewpoint which isn't busy

. Could be raining - Bring a rain coat or and protection for the equipment

Location release form 1 - 

Location Release Form - 2

Location = White room in house, 178 Coates Way

Legal and ethical issues - 

Legal issues =
- Trespassing - Trespassing could effect my work if i was taking photos in private property, but I will be taking photos in a park so this will not effect me.
- Copy-write - Copywriting could effect my work if I was going to use someone else's work in mine. For example, if I used a brands logo as my own and claimed it as mine, or inserted some music without permission from the artist or producer.
- Discrimination - This can effect my work if I didn't hire people based on their age, gender, ethnicity or race. My work will not be effected by this because I am using a female model to be my model and she comes from a minority background which shows that I am not being discriminatory. 

- Privacy - I will not give out any of my models details or information away and I will keep them private so nobody else can see them.
- Children - I will not use talents under the age of 18 without their parent or guardians permission.

Ethical issues =
- Racism - This could effect my work if I discriminated against an individual race. I only have one model and she is a white female which goes against the stereotypical image of a rap artist.
- Minimising the risk of harm - I will make sure that everybody in my set is safe and will take all safety precautions to make sure of this. For example, I will give everyone a high visibility so that they stand out from the general public and don't get lost or injured.
- Appropriate for younger people - I will make sure that there are no inappropriate images or wording in my magazine so that is is completely appropriate for younger people.
- Misrepresentation of location - I will not give a false location of my magazine. By giving the wrong location, I would be breaking a very big ethical issue.
- Bias - I will make sure that I will not show only one view point, be it political or just general opinion. This will not upset any of my audience as I will be giving different opinions.

Risk Assessment - 

Talent consent and release form

Sketches of front cover and double page spread

Gantt Chart

Evaluate the Response (U21: D1)

Learning Outcome 3 (U21):  Be able to pitch ideas on a proposed media product and respond to questions (D1)

One point that the professional gave was that I should have a little bit of text underneath the title to make the title more clear and more understandable. In my case, underneath 'NOLORAP' I would have some text saying 'North London Rap' to show that is what it stands for. I will use this in my own work as I believe that it will make it a lot easier for the readers to understand. At first, he didn't understand what NOLORAP stood for so this shows how unclear of a title it is without some text explaining what it means.

He also said that my original secondary target range of 14 - 16 was too tight and made a comment about 17 year olds being more of an audience and I hadn't included them in either of my target audiences. I agree with what he said and I will be changing this and will include 17 year olds in my secondary target audience because even though they aren't quite old enough to go into all the clubs and concerts, they still tend to have the same taste in music as the older teens. The only reason that they are in m secondary audience as opposed to my primary audience is because they aren't old enough to go into all types of concerts and clubs.

A point was brought up about me using school grades and not to confuse them with social grades. I actually purposely included a point about school grades as I think that they are very relevant in todays society and link to music very strongly. Although it might not be relevant to all genres of music, I do strongly believe that it is relevant in rap music because it is a good way for people to escape the issues that they have with life and this could include school work. For people with lower school grades, might just need some distractions from their own personal problems and rap music could help that and help them get on with their work and hopefully improve their grades.

On one of my slides, I included a photo of a concert which wasn't a rap concert and it looked completely out of place. The professional noticed this and suggested I change this, which of course I will do and I will change it to a picture of a rap concert so it looks more in place and suits the genre better. I also made the same error with my article ideas slide, where none of the articles related to the pictures I used.

Another issue that was made is that there wasn't a clear differentiation between an app and an online form of the magazine. The application version of the magazine will be available on the apple app store and on the IOS play store where as the website form will just be a weblink that would be primarily used on computers and laptops but will also be accessible via internet explores on mobile devices. I will make this clearer so that nobody gets them confused or mixed up.

The last point that I will pick up on, is that he questioned whether there was a large enough market in North London for there to be a magazine on rap and if there are any rivalling magazines. There aren't any magazines that are based only on North London rap which is why I believe it would be a great idea to create one. The main question here would be, 'isn't there a reason that there isn't a rivalling magazine', when in fact the vast majority of teens in North London listen and download rap music to their computers or mobile devices. This shows that a magazine about  North London rap would most likely do well in the market.

Pitch Your Ideas (U21: P4, M3)

Learning Outcome 3 (U21):  Be able to pitch ideas on a proposed media product and respond to questions (P4, M3)



1) NoLoRap - might need text underneath > e.g. North London Rap- just to make the title more clear
2) 14 - 16 age range seems too tight - where are the 17 year olds? Will you change this?
3) Don't include the school grades - muddled up with social grades
4) Purpose slides - one picture was not a hip hop concert - make sure all images are relevant to the presentation
5) Article idea slides - nothing related to rap - i was using the images as prompts but they weren't relevant for my audience - use text instead.
6) Unclear what the difference is between online and app. Make sure this is apparent and clarify the difference
7) Mood board and existing competition are essentially the same - mood board needs to include colours, artists, inspirations (graffiti art, settings ect.) attract audiences with colour
8) Good main font, what about the other fonts that I will be using in the magazine?
9) Should have shown the mocked-up version of the front cover and double page spread
10) Is there a big enough market in North London ? Why do no rival magazines exist ? Is it because there is no market?
11) Is the audience too narrow to do a whole magazine on?

Planning and preparing a pitch (U21: P3, M2)

Learning Outcome 2 (U21): Be able to create a proposal and pitch for an original media product based on a given brief (P3, M2)

Initial pitch powerpoint: 

Media pitch n1 v2 from mattibenedyk

Initial pitch video

Client questions
Will you be able to read the magazine on the app if you don't pay?
Yes you will indeed be able to read the magazine on the app if you don't wish to pay, but there is only so much you can look at. You will miss out on the opportunity to enter competitions and you won't be able to look at all of the news as well as more down falls.

Bus stop adverts can be expensive, will you start on social media and work your way up?
It's not so much social media adverts, it's more that we will have our own social media page where we post our about our own magazine. As well as this, as we're taking up interns we will have saved a lot of money from there so we can invest that money into advertising.

What font will you be using for the other writing such as article text?
I will be using the same font for everything within my magazine as i want it to be a sort of theme. I will make it smaller and a different colour so that it stands out from the rest of the magazine.

What do you consider as rap?
A type of popular music of US black origin in which words are recited rapidly and rhythmically over an instrumental backing.

What does NoLoRap stand for?
NorthLondonRap

Will there be enough content each week for a full magazine?
Absolutely as each week will be updated with the latest news on upcoming events and a new q&a with different artists each week.

What is the difference between your magazine and any other rap magazine?
NoLoRap is purely based around North London rap whereas the other magazines are based around the general genre of rap altogether.

Changes and corrections
1) I have removed most of the wording from my initial powerpoint so now i have more images on there and I have a script instead
2) Used more appropriate language to communicate with the examiner
3) Used more suitable pictures for the first half of the pitch
4) Included my final font in the powerpoint
5)
Amended powerpoint 

Media pitch n2 v2 from mattibenedyk

Crete a Proposal and pitch for a media product (U3: P1, P2, M1, U21: P2)

Learning Outcome 1 (U3): Be able to create a proposal with sample materials for an original media product to a client brief (P1, P2, M1) Learning Outcome 2 (U21): Be able to create a proposal and pitch for an original media product based on a given brief (P2)

Title of magazine with font:
The title of my magazine is called NoLoRap.
The font I have chosen for my title is called 'pilot'. I have chosen this font because it believe it has a very urban look to it and that really suits the genre of rap.

I have chosen NoLoRap to be the title of my magazine for various reasons. Firstly, NoLo sounds almost identical to the term Yolo, meaning you only life once. I believe this is good for my magazine as it shows a sense of connecting to the youth and the younger audience. Having 'Rap' in the title is good because it gives a clear understanding of the genre for people who want to buy specifically rap magazines.

Content:
Within my magazine I will have various different topics that will be included. I will include a Q&A with artists such as M.B Amba, I will have an interview with a newer music producer and I will have a giveaway section. This giveaway section will show the readers how to enter and what they can win.
For the first edition of the magazine, there will be double the prizes and also more expensive prizes. This could bring in more people at the beginning as there is more of chance of winning something, therefor more magazine sales.

This magazine will also include a background on rap music and where it originated from. Furthermore, there will be a section every week on a rap artist who helped make rap the thriving genre it is today. I will also include an article about some recommended genres in the North London area,

Target audience:

The primary target audience for this magazine will be males between the ages of 18-21. This is because they tend to enjoy this type of more aggressive music and they are also able to attend a lot of the concerts put on by rap artists.
Furthermore, between these ages is when people begin to broaden their taste in music so if they didn't like rap music before hand, they're more likely to enjoy it at this stage in their life. My target audience's average grades at school are between a C and a D. This is because rap music is largely used for escapism, and when people don't have the very top grades, they may need some music like this to help them get into a better mindset.

The secondary target audience for my grime magazine would be males between the ages of 14 and 16. This would be because it is between these ages where people tend to change their music sense due to an increased popularity in modern music. Therefore, creating a magazine which is somewhat aimed at 14-16 year olds would be a good idea to try and get them into grime music.













Purpose:
The primary purpose of creating this magazine is to inform people about the rap music scene in and around North London. This is important as the more information known about the genre, the more popular it can become. As well as this, it will tell people about the younger and upcoming artists within their area. Most importantly, it will notify the readers about the best music venues near to them so that they can get more involved in their music and see it all live.

Creating a magazine based around rap will give the rap genre a lot more exposure and will make people a lot more interested in listening to and getting involved with rap music in general.

Form and genre of the product:
The genre of this magazine will be rap. I chose rap as although there is a big audience globally, there isn't such a big market in North London. Research shows that the large majority of North London download and stream rap music, but this magazines USP is that there aren't currently any rival magazines which are purely based around the genre of North London rap. As well as this, there are a lot of clubs in North London that play rap music meaning that people who go there are aware of rap music and would be likely to be interested in buying a magazine based on this genre.

The magazine will be in three different forms. Print, online and on app.
The print and online form will be £1.99 and will be issued weekly. You will be able to access the website for free, but to access other types of news, enter competitions and take part in quizzes then you would to pay the full price.
The app will be an ongoing payment of £0.99 per week.

An annual subscription will be available for print form only. This will cost only £45.

I believe this is a good price for the magazine as my target audience is between the age of 18 - 21 and at this age people start getting jobs and will therefore have the money to buy this magazine as it is a lot cheaper than other music magazines.

Resources:

Personnel: All of the jobs listed below are going to be interns.

To save a large sum of money, all of these jobs will be taken by interns. This will make the whole creation process a lot cheaper and will give me a good start on finance. The model job will be taken on by someone that I know personally and they will do it for free anyway.

Marketing methods:
. Social media account - By having a social media account, it can be an easy way to spread awareness of the magazine. This can be done by posting pictures of the magazine and giving it suitable hashtags or trending hashtags so that people will be more interested in it.

. Posters - Putting posters on bus stops, near collages or on walls will help to market the magazine as people regularly walk past these places on a daily bases and will most likely stop and read the poster about my magazine.

. Marketing at concerts - This can be done by passing out snippets of the magazine during a concert of a rap artist, and as my magazine is a rap magazine the audience would most likely be somewhat interested in the magazine.

. Website - A website can be very helpful when marketing because most teenagers and most of society today own or have access to the internet so by having a way of online marketing, it can stretch out the exposure of the magazine to a lot more people.

. Stalls at festivals (Wireless, Reading, Lovebox) - Having a stall at a festival would be a very efficient way of marketing my magazine because a lot of the audience at festivals enjoy rap music so by having a stall at one would be an easy way to give out posters or snippets of the the magazine.

Distribution:
. Supermarkets - We will give supermarkets a good small amount of copies to sell at the beginning, while we are still gaining popularity, and then after this they will begin to sell more copies of the magazine.

. Suitable concert venues - We will sell our magazines at concert venues where rap artists perform. This will be a good distribution method as people who enjoy rap music will be interested in buying the magazine for a very good price.

. Annual subscription - As it says in the 'Form and genre' section, we will offer an annual subscription of the magazine for only £45. This will include a delivered copy of the magazine every week for one year.

Sketched layouts:

This is the front cover and double page spread initial sketched layout. I have looked at some other designs for rap magazines and the majority of them have the face of an artist as the main image, so I will also do this and have it as my front cover image. In my double page spread, I will have most of the body-copy on the bottom of the page and on the right I will have the main part of my image. 

Font styles:

Masthead -

. Pilot

I chose Pilot to be the font for my masthead as i believe that although it looks very urban, it is still easy to read. As well as this, I think the fact that it's very bold makes it very good for a masthead and it stands out a lot to the reader. 

Strap-line - 

. Finished symphony 

Finished symphony works very well as a strap line font as it is extremely clear and will just show the reader what the masthead stands for. The writing inside of the black box is basic and bold just so that it's easy to read. 

Headlines - 

. Pride Thusly 

The font Pride Thusly makes a perfect font for the headlines because it is bold and very clear to read. Furthermore, although it is basic, it has a bit of an urban touch to it so it suits the genre of the magazine. 

Puff and Body copy- 

. Geo Sans Light

I chose Geo Sans Light to be the font for my puff and body copy as it is sans serif meaning it is basic and ver easy to read. For my body copy especially, it will be useful as it quite a thin font meaning I will be able to put a lot more writing on one page.

Article ideas:
. Interview with new artists - By having an article on an interview with a new and upcoming artist, it shows that the magazine is running along side the latest trends and hit artists in the industry which could bring in some more attention to the magazine. As well as this, it would give the artist some more exposure so people listen to their music

. Review on latest concerts - A review on the latest concerts would help the audience know what artists are better or worse to see live. This is a good addition to the magazine as lots of people enjoy going to see live music so with this review they will know whether to go or not.

. Q&A with famous artists - This could give people an insight on how life is as a famous musician. This would be interesting to anyone who wants to be a musician or just to anyone who is interested in the life of somebody who has a lot of following.

. Update on upcoming events - An update on events that are coming up would be very useful to have in a rap magazine because people who enjoy seeing live music would be very interested to know when their favourite rapper will be performing.

. 'A day in a life of' - This would be very interesting for people who follow particular artists because it would give them an insight on how easy or difficult a musicians life is for one day.

Mood board:

This is my mood board on rap magazines. I chose magazines with a lot of different colours and that are from a lot of different areas to show how different each magazine can be to each other, yet in all of the magazines above they each have a certain part which looks especially good.

Existing examples of magazines in competition:

The three examples above are examples of other magazines that this magazine could be competing with. There aren't any other North London rap magazines but these are three of the most popular rap magazines that have ever been created. All of them have a front cover which includes an artist or artists so I will use this idea in mine and have an artist as the front cover of my magazine as it looks very effective. Furthermore, all the font is in very basic colours and they are all very easy to read.