Matti Benedyk Unit 3 and 21: Plan and develop pre-production materials (U3: P3, M2)

Learning Outcome 2 (U3): Be able to plan and develop pre-production materials for an original media product to a client brief (P3, M2)

Mood board

I have created this mood board which includes suitable artists, colours, magazines and venues for my genre.

I used Skepta, Lil Pump and xxxtentacion as my artists because each of them have a very important part in the rap game.

I used the main colours in my colour scheme which are grey, white, red and black.

I used three different magazines in my mood board. XXL Freshman, XXL and Flavour. I put these three in as they are the most famous rap magazines in both UK and USA.

Colour palate

I chose these colours for the following reasons:

White - Represents purity and I want to give rap music a positive stigma so using a brighter shade will help this. Furthermore white connotes cleanliness and angels, which further represents my genre positively.

Light grey - It is a very casual, neutral and emotionless colour. This suits the genre of rap as it can be an aggressive sort of music so this directly contradicts to the emotionless colour of grey.

Red - Has a very energetic and powerful vibe to it. It stands out from other colours so it will attract to the audience. As well as this,

Dark grey - The colour grey can cause the mind and body to be unsettled. Although this is usually a negative, it can be positive in a rap magazine because

Black - Black represents darkness and absence. This can be used in my magazine occasionally rap music is a way to express escapism and the darkness in the black would be a good way to do this as it symbolises individuality. Black can create a sense of dullness and fear and in rap this is significant as it can be seen as an aggressive genre.

Linking back to the brief, it says it has to be for a vibrant music scene and all of the colours above have connotations with the genre of rap.

Font styles

Masthead -

For the masthead I have chosen to use the font Pilot because it has a very eroded look which creates an urban atmosphere.

I chose to use a sans serif font as it is easier to read and for a masthead you would need it to be simple, modern and basic.

I have used two separate colours for the title 'NoLoRap' to split up the two parts to 'North London' and 'Rap'. I did this to create an understanding that NoLoRap isn't all one word and it does actually stand for something.

Strap line -

For my strap line, I have chosen to use the font Finished Sympathy. This is because it is sans serif and has a very assertive connotation.
I think that the black box outlining of the text really shows that the text within is important and makes it look extremely dominant.
Furthermore, even though it is meant to be clear, which it is, it still has an urban look to it as the edges of the black box seems to be a bit distorted and this really suits the genre of rap.

Headlines -

For the headlines in my magazine, I will use the font Pride Thusly. For a headline you would want something big and bold to show the reader what the article is about. This font is very bold and is easily readable.
Even though the text is very clear to read, it still sticks to the genre of rap by having little bits come off of some of the letters to show an urban setting.

Body copy -

For the body copy of my magazine I will be using the font Geo Sans Light. This is because the body copy is the main article text and for this you would it to be easily readable and understandable. To make this as easy as possible, it should be thin with no complications, like the font Geo Sans Light. Furthermore, having a thin font allows more text to be on a page meaning there can be more information.

Location Recce - 1

Location = Parliament hill, Hampstead Heath

Parliament Hill is the perfect location for the image of my double page spread as there is a spectacular view in the background and there is a large variety of colours that would work along side the image. Furthermore, it will help me meet the brief as Parliament Hill is in North London so it would make the readers understand that their is still a very good music scene in their area as it could be local to them. As well as this, it is a public park so there will be no issues with entering or taking photos of the area.

Potential issues and how to get around them

. Risk of getting mugged - Travel in a group and that way decrease the chance of being targeted

. Hard to get to due to lack of transport - I will get driven there by either my parents or Uber

. Could be busy - Go at a less popular time or designate a section of the viewpoint which isn't busy

. Could be raining - Bring a rain coat or and protection for the equipment

Location release form 1 -

Location Release Form - 2

Location = White room in house, 178 Coates Way

Legal and ethical issues -

Legal issues =
- Trespassing - Trespassing could effect my work if i was taking photos in private property, but I will be taking photos in a park so this will not effect me.
- Copy-write - Copywriting could effect my work if I was going to use someone else's work in mine. For example, if I used a brands logo as my own and claimed it as mine, or inserted some music without permission from the artist or producer.
- Discrimination - This can effect my work if I didn't hire people based on their age, gender, ethnicity or race. My work will not be effected by this because I am using a female model to be my model and she comes from a minority background which shows that I am not being discriminatory.

- Privacy - I will not give out any of my models details or information away and I will keep them private so nobody else can see them.
- Children - I will not use talents under the age of 18 without their parent or guardians permission.

Ethical issues =
- Racism - This could effect my work if I discriminated against an individual race. I only have one model and she is a white female which goes against the stereotypical image of a rap artist.
- Minimising the risk of harm - I will make sure that everybody in my set is safe and will take all safety precautions to make sure of this. For example, I will give everyone a high visibility so that they stand out from the general public and don't get lost or injured.
- Appropriate for younger people - I will make sure that there are no inappropriate images or wording in my magazine so that is is completely appropriate for younger people.
- Misrepresentation of location - I will not give a false location of my magazine. By giving the wrong location, I would be breaking a very big ethical issue.
- Bias - I will make sure that I will not show only one view point, be it political or just general opinion. This will not upset any of my audience as I will be giving different opinions.

Risk Assessment -