Crete a Proposal and pitch for a media product (U3: P1, P2, M1, U21: P2)

Learning Outcome 1 (U3): Be able to create a proposal with sample materials for an original media product to a client brief (P1, P2, M1) Learning Outcome 2 (U21): Be able to create a proposal and pitch for an original media product based on a given brief (P2)

Title of magazine with font:
The title of my magazine is called NoLoRap.
The font I have chosen for my title is called 'pilot'. I have chosen this font because it believe it has a very urban look to it and that really suits the genre of rap.

I have chosen NoLoRap to be the title of my magazine for various reasons. Firstly, NoLo sounds almost identical to the term Yolo, meaning you only life once. I believe this is good for my magazine as it shows a sense of connecting to the youth and the younger audience. Having 'Rap' in the title is good because it gives a clear understanding of the genre for people who want to buy specifically rap magazines.

Content:
Within my magazine I will have various different topics that will be included. I will include a Q&A with artists such as M.B Amba, I will have an interview with a newer music producer and I will have a giveaway section. This giveaway section will show the readers how to enter and what they can win.
For the first edition of the magazine, there will be double the prizes and also more expensive prizes. This could bring in more people at the beginning as there is more of chance of winning something, therefor more magazine sales.

This magazine will also include a background on rap music and where it originated from. Furthermore, there will be a section every week on a rap artist who helped make rap the thriving genre it is today. I will also include an article about some recommended genres in the North London area,

Target audience:

The primary target audience for this magazine will be males between the ages of 18-21. This is because they tend to enjoy this type of more aggressive music and they are also able to attend a lot of the concerts put on by rap artists.
Furthermore, between these ages is when people begin to broaden their taste in music so if they didn't like rap music before hand, they're more likely to enjoy it at this stage in their life. My target audience's average grades at school are between a C and a D. This is because rap music is largely used for escapism, and when people don't have the very top grades, they may need some music like this to help them get into a better mindset.

The secondary target audience for my grime magazine would be males between the ages of 14 and 16. This would be because it is between these ages where people tend to change their music sense due to an increased popularity in modern music. Therefore, creating a magazine which is somewhat aimed at 14-16 year olds would be a good idea to try and get them into grime music.













Purpose:
The primary purpose of creating this magazine is to inform people about the rap music scene in and around North London. This is important as the more information known about the genre, the more popular it can become. As well as this, it will tell people about the younger and upcoming artists within their area. Most importantly, it will notify the readers about the best music venues near to them so that they can get more involved in their music and see it all live.

Creating a magazine based around rap will give the rap genre a lot more exposure and will make people a lot more interested in listening to and getting involved with rap music in general.

Form and genre of the product:
The genre of this magazine will be rap. I chose rap as although there is a big audience globally, there isn't such a big market in North London. Research shows that the large majority of North London download and stream rap music, but this magazines USP is that there aren't currently any rival magazines which are purely based around the genre of North London rap. As well as this, there are a lot of clubs in North London that play rap music meaning that people who go there are aware of rap music and would be likely to be interested in buying a magazine based on this genre.

The magazine will be in three different forms. Print, online and on app.
The print and online form will be £1.99 and will be issued weekly. You will be able to access the website for free, but to access other types of news, enter competitions and take part in quizzes then you would to pay the full price.
The app will be an ongoing payment of £0.99 per week.

An annual subscription will be available for print form only. This will cost only £45.

I believe this is a good price for the magazine as my target audience is between the age of 18 - 21 and at this age people start getting jobs and will therefore have the money to buy this magazine as it is a lot cheaper than other music magazines.

Resources:

Personnel: All of the jobs listed below are going to be interns.

To save a large sum of money, all of these jobs will be taken by interns. This will make the whole creation process a lot cheaper and will give me a good start on finance. The model job will be taken on by someone that I know personally and they will do it for free anyway.

Marketing methods:
. Social media account - By having a social media account, it can be an easy way to spread awareness of the magazine. This can be done by posting pictures of the magazine and giving it suitable hashtags or trending hashtags so that people will be more interested in it.

. Posters - Putting posters on bus stops, near collages or on walls will help to market the magazine as people regularly walk past these places on a daily bases and will most likely stop and read the poster about my magazine.

. Marketing at concerts - This can be done by passing out snippets of the magazine during a concert of a rap artist, and as my magazine is a rap magazine the audience would most likely be somewhat interested in the magazine.

. Website - A website can be very helpful when marketing because most teenagers and most of society today own or have access to the internet so by having a way of online marketing, it can stretch out the exposure of the magazine to a lot more people.

. Stalls at festivals (Wireless, Reading, Lovebox) - Having a stall at a festival would be a very efficient way of marketing my magazine because a lot of the audience at festivals enjoy rap music so by having a stall at one would be an easy way to give out posters or snippets of the the magazine.

Distribution:
. Supermarkets - We will give supermarkets a good small amount of copies to sell at the beginning, while we are still gaining popularity, and then after this they will begin to sell more copies of the magazine.

. Suitable concert venues - We will sell our magazines at concert venues where rap artists perform. This will be a good distribution method as people who enjoy rap music will be interested in buying the magazine for a very good price.

. Annual subscription - As it says in the 'Form and genre' section, we will offer an annual subscription of the magazine for only £45. This will include a delivered copy of the magazine every week for one year.

Sketched layouts:

This is the front cover and double page spread initial sketched layout. I have looked at some other designs for rap magazines and the majority of them have the face of an artist as the main image, so I will also do this and have it as my front cover image. In my double page spread, I will have most of the body-copy on the bottom of the page and on the right I will have the main part of my image. 

Font styles:

Masthead -

. Pilot

I chose Pilot to be the font for my masthead as i believe that although it looks very urban, it is still easy to read. As well as this, I think the fact that it's very bold makes it very good for a masthead and it stands out a lot to the reader. 

Strap-line - 

. Finished symphony 

Finished symphony works very well as a strap line font as it is extremely clear and will just show the reader what the masthead stands for. The writing inside of the black box is basic and bold just so that it's easy to read. 

Headlines - 

. Pride Thusly 

The font Pride Thusly makes a perfect font for the headlines because it is bold and very clear to read. Furthermore, although it is basic, it has a bit of an urban touch to it so it suits the genre of the magazine. 

Puff and Body copy- 

. Geo Sans Light

I chose Geo Sans Light to be the font for my puff and body copy as it is sans serif meaning it is basic and ver easy to read. For my body copy especially, it will be useful as it quite a thin font meaning I will be able to put a lot more writing on one page.

Article ideas:
. Interview with new artists - By having an article on an interview with a new and upcoming artist, it shows that the magazine is running along side the latest trends and hit artists in the industry which could bring in some more attention to the magazine. As well as this, it would give the artist some more exposure so people listen to their music

. Review on latest concerts - A review on the latest concerts would help the audience know what artists are better or worse to see live. This is a good addition to the magazine as lots of people enjoy going to see live music so with this review they will know whether to go or not.

. Q&A with famous artists - This could give people an insight on how life is as a famous musician. This would be interesting to anyone who wants to be a musician or just to anyone who is interested in the life of somebody who has a lot of following.

. Update on upcoming events - An update on events that are coming up would be very useful to have in a rap magazine because people who enjoy seeing live music would be very interested to know when their favourite rapper will be performing.

. 'A day in a life of' - This would be very interesting for people who follow particular artists because it would give them an insight on how easy or difficult a musicians life is for one day.

Mood board:

This is my mood board on rap magazines. I chose magazines with a lot of different colours and that are from a lot of different areas to show how different each magazine can be to each other, yet in all of the magazines above they each have a certain part which looks especially good.

Existing examples of magazines in competition:

The three examples above are examples of other magazines that this magazine could be competing with. There aren't any other North London rap magazines but these are three of the most popular rap magazines that have ever been created. All of them have a front cover which includes an artist or artists so I will use this idea in mine and have an artist as the front cover of my magazine as it looks very effective. Furthermore, all the font is in very basic colours and they are all very easy to read.